Builders Club and Solab presents a campaign for Lancôme
We are proud to present our latest film for Lancôme.
Created for the Chinese New Year, a project made possible through the creative and strategic vision of Publicis Luxe.
Directed by Builders Club, the film celebrates the Year of the Horse through a staging that embodies freedom, elegance, and energy. It was shot on the Great Wall of China starring actress Ni Ni.
Driven by a strong cinematic approach, the film draws inspiration from Xu Beihong's iconic equestrian painting Run Off The Ground and offers a contemporary interpretation of it.
In an exclusive collaboration with the Xu Beihong Art Foundation, Lancôme has reinterpreted the artwork with a pink chromatic signature, creating a cultural dialogue between France and China to celebrate the Chinese New Year.
